How to sell Homely to Homeowners

As an installer, you play a key role in helping homeowners understand the benefits of the Homely system and why it’s a valuable addition to their heat pump setup. Homely isn’t just another smart thermostat—it’s a system designed to make heat pumps work smarter, more efficiently, and at a lower cost.

 

The Homely System

The Homely system is an advanced smart home solution designed to optimise heat pump performance and efficiently manage heating and hot water systems. By combining intelligent hardware (Homely Hub) with smart software (Homely app), homeowners can easily schedule and adjust their heating system remotely.

 

How Does the Homely System Work?

Homely sends precise signals to your heat pump to activate heating or hot water based on your personalised schedule. Unlike systems that rely on basic relays, Homely continuously adjusts the power of the heat pump, maximising efficiency, minimising costs, and ensuring optimal comfort.

 

Why Homeowners Need Homely

  • Lower Running Costs – Homely optimises when the heat pump runs, reducing energy use and taking advantage of cheaper electricity rates (where applicable).

  • Better Comfort – Homely learns how the home heats and cools, adjusting automatically to maintain the right temperature without wasting energy.

  • Effortless Control – The Homely app makes it simple to schedule heating and hot water, adjust settings, and boost temperatures when needed.

  • Quieter Operation – Unlike basic on/off systems, Homely ensures the heat pump runs smoothly and efficiently, reducing unnecessary cycling and noise.

  • Weather & Home Learning – Homely uses weather forecasts and home learning algorithms to fine-tune heating and hot water schedules, avoiding the need for complex weather compensation curves.

 

How to Position Homely to Homeowners

 

💡 “Think of Homely as your personal heating assistant.” Instead of manually adjusting settings, Homely does the hard work—learning, optimising, and adapting to save money while keeping the home comfortable.

 

💡 “Save money without sacrificing comfort.” Many homeowners worry that using less energy means being cold—Homely ensures efficient heating without compromise.

 

💡 “Designed specifically for heat pumps.” Unlike traditional thermostats, Homely is built to maximise heat pump efficiency, preventing excessive energy use and unnecessary wear and tear.

 

💡 “Set it and forget it.” Once installed, Homely takes care of the heating, adjusting as needed based on usage, electricity prices, and weather conditions.